Last week, on Make Anything Thursday, I shared how Autodesk launched its first-ever Team USA campaign. This campaign celebrates three remarkable athletes who don’t just compete; they design their own greatness: Erin Jackson, Mike Schultz, and Colby Stevenson.
MAT: Autodesk x Team USA: Designing Greatness
Autodesk website now featuring campaign
This week, that same campaign has come to life on our autodesk.com homepage, and it’s worth a visit.
The storytelling is bold, the design is clean, and the video captures the spirit of what we stand for: that greatness isn’t found — it’s made.
Winter Games in Milan-Cortina
These three athletes will represent Team USA at the Milan-Cortina 2026 Winter Olympic and Paralympic Games. They will bring their maker mindset to the world stage once again. From the ice to the slopes to the workshop, they mirror our customers — precision-driven, relentlessly curious, and constantly refining.
And just two years later, Autodesk technology will power the LA28 Olympic and Paralympic Games, helping to design and deliver a $1 billion sustainability plan to retrofit more than 40 venues across Los Angeles. No new permanent venues. Sustainability by design.
From LA84 to LA28
From LA84 to LA28 — 44 years apart — this story comes full circle. I was living and working in Los Angeles during the 1984 Games, sharing a small house in Long Beach with my friend and grad school classmate, Todd Parker, who worked for the Olympic Committee. Those days marked the beginning of what I now call my shift from rooting to rising. The first roots of what would become my RELEVANCE project decades later.
I can still remember the energy of that summer: the city stood tall on the global stage, and I felt the same spark of possibility that I see again today.
“Make Greatness” — it’s more than a campaign. It’s a challenge to anyone who creates.
